Start where it starts.
Bring together harvest records, batch labels and the beekeeper’s story. Keep the original evidence alongside the information it provides.
From the hive. With a history.
Every jar
has a journey.
We’ve developed innovative technology that transforms the cost of traceability and solves the biggest challenges of tracing honey as it changes hands and forms.
Follow the journeyInnovative technology · From hive to home
Origin, connectedPeople · Place · Harvest
A story you can exploreFollow the records behind the jar
Know the originFollow the batchSee the evidenceMeet the people
A little more behind the label
Good honey deserves
a well-told story.
From beekeeper to extractor, blender and packer, honey changes hands and forms. HoneyPass brings those stages together, making its journey simpler and more affordable to trace.
Keep the journey intact.
Follow the links through extraction, storage, blending and packing. Make the relationship between incoming honey and outgoing batches easier to see.
Let the evidence speak.
Make selected provenance records accessible through a product passport. Show what supports a claim, and what still needs to be checked.
Explore the possibility
More than a label.
A window into
the journey.
A HoneyPass passport could bring origin, handling and supporting records into one place. Explore this example to see the idea.
This is an illustrative concept using fictional records. It is not a live traceability record or a certification.
Your honey’s journeyCONCEPT DEMO
01 / The starting point
A place. A beekeeper. A harvest.
A harvest record connects an apiary reference with an extraction lot. The producer’s story adds context, while the source record remains available for review.
◇ Fictional example · Evidence quality and completeness matter
Care goes into
every harvest.
Keep it in the story.
For the people behind the honey
Make provenance
part of the value.
For producers, HoneyPass is an opportunity to connect the work behind the product with its story. For brands and buyers, it is a way to ask better questions about where honey came from and how it was handled.
HoneyPass brings ZiTrace’s innovative traceability technology to honey, with the sector’s own people, processes and records at its heart.
Explore the ZiTrace approach ↗Clear from the beginning
Trust begins with
good questions.
Is HoneyPass available today?
The underlying technology has been developed by ZiTrace. HoneyPass is the honey initiative being built on that foundation. The sample passport is illustrative; this website is not a public production platform.
Does traceability prove honey is authentic?
Traceability helps connect records through a journey. Authenticity claims may also require appropriate testing, corroboration and independent review. A connected record alone does not establish that a claim is true.
What could a passport include?
Depending on the evidence available and permissions granted, it could include producer stories, harvest and batch records, processing handovers and relevant laboratory reports or certificates. Gaps should be visible.
Is HoneyPass a honey brand or certification?
HoneyPass is a traceability initiative, rather than a honey retailer or certification scheme. The aim is to support producers and brands with a clearer view of provenance and supporting evidence.
From hive to home.
With a story that stays.
Discover what a connected honey journey could look like.